Improve SEO and customer experience for all your customer segments with built-in wholesale functionality on both the front and back-end.
Consolidate your retail and wholesale channels on to a single site and back-end. Use a BigCommerce landing page to source new wholesale clients, and customize your site for their product and price needs when they login.
Assign wholesale customers to unique customer groups to automatically customize their site experience, including unique pricing, products, re-ordering and approval processes.
Customize prices and discounts down to the unique SKU for every individual client with BigCommerce’s built-in price list. Easily assign new price lists to customer groups, or single wholesale accounts.
"We really wanted two sites in one, with the ability to sell to retail and wholesale customers through the same shopping cart. The fact that BigCommerce offered this as well as other integrations made them the obvious choice."Cynthia Jamin, Founder & CEO, TwirlyGirl
Wholesale customers shop differently than retail customers. Due to bulk order sizes and approval processes, wholesale customers need specific payment options and site experiences – both of which are supported by our platform.
Built-in customer groups allow you to effortlessly segment your customers for B2B and wholesale buying. You can offer logins to individual buyers for custom pricing or specific products based on their segment.
Increase conversion and buyer confidence with full support for purchase orders and quotes, including card-on-file transactions, credit limits, and net payment terms.